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MARK SCHAEFER | Why you need to build your personal brand NOW #016

Mark W. Schaefer knows about building your personal brand. He’s a globally-recognized author, speaker, educator, and business consultant who blogs at — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence and most recently, The Content Code: Six essential strategies to ignite your content, your marketing, and your business. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world. And has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Today we talk about understanding the future of work, how companies will be hiring less full-time employees, and why it’s critical you build your personal brand now to prepare for it.

In This Episode, You’ll Discover:

  • How curiosity and self-learning helped Mark iterate his career
  • Getting people to share and become advocates for your company
  • The formula for BADASS marketing
  • Why your personal brand is the only transferable asset you have for your career
  • Advice for building your own personal branding
  • Creating your authority
  • The future of work – contract labor will be predominant
  • The power of being prepared when speaking on a stage, moving from teacher to entertainer
  • Knowing the key to entrepreneurship, only making mistakes you can recover from
  • The dangers of entrepreneurship when don’t include wisdom, humility, and asking for help
  • The crises on digital marketing education in university education
  • and more!

Links and Resources Mentioned in This Episode:

Link to Mark’s Twitter Profile

Mark’s website:

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a time

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Thank you to our guest for joining me for such a great episode. Until next time!

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