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VIVEKA VON ROSEN | How to use LinkedIn most effectively #014

Viveka Von Rosen is the author of “LinkedIn Marketing: An Hour a Day”. She’s known internationally as the “LinkedIn Expert” is CEO of Linked Into Business, also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. Forbes has listed her as a top social media influencer for three years running, and she has been cited in CNN, Forbes, Mashable, Bloomberg, and Social Media Examiner, just to name a few.

We discuss how to best leverage your Linkedin account and the wisdom of asking others for help.

In This Episode, You’ll Discover:

  • How 98% of HR professionals check your LinkedIn profile first
  • Find what is the cost of inaction is
  • How you’re doing damage to your personal brand and/or business
  • The ability to create, leverage, and maximize the LinkedIn Groups feature
  • Why you should only do what you do well
  • Why you should fake it til’ you make it – if you don’t claim your expertise, no one’s going it to give it to you
  • Why most women need to get over the inability to claim their own expertise
  • Why you should focus your LinkedIn not on what you do, but on how you can help
  • Why you should invest in other people – help, teams, coaches, and masterminds
  • Don’t be afraid to ask for help
  • Understanding that feedback is a gift, not a criticism
  • much more!

Links and Resources Mentioned in This Episode:

Viveka’s Twitter: @LinkedInExpert

Viveka’s websites: and

Viveka’s book:  LinkedIn Marketing: An Hour a Day

Thanks for Listening!

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Thank you to our guest for joining me for such a great episode. Until next time!

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