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EKATERINA WALTER | How to Innovate Your Brand, Career, and Life #004

Ekaterina Walter, Global Evangelist at Sprinklr. She is the author of Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg, and she’s also the co-author of the book, “The Power of Visual Storytelling: How to Use Visuals, Video, and Social Media to Market Your Brand”. She’s a speaker about leadership, business culture, and marketing innovation and contributes to many prestigious magazines.

We discuss Ekaterina’s beginning of growing up in the former Soviet Union, her rise to leadership at Intel, and then her own journey as an innovator, woman, and thought leader in tech.

On this show, you’ll discover how to innovate your brand, career, and life.

In This Episode, You’ll Learn:

  • How the power of visual storytelling is a critical driver to separate from the noise
  • How the money is the result of long-term relationship capital
  • Why your brand is what other people say about it, not what you do.
  • How the idea of humanity plays into revenue
  • Why 89% of companies will compete on service alone by 2020
  • The importance of heart marketing over head marketing
  • The power of being a self-learner
  • Why we all started as a nobody
  • Why you should not be afraid to leave a miserable job
  • The power of confidence
  • and more!

Links and Resources Mentioned in This Episode:

Ekaterina’s Book: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Ekaterina’s Book: Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg [Wall Street Journal Bestseller]

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Thanks to Ekaterina for joining me for such a great episode. Until next time!

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