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Instead of trying to be better, be different

What if, instead of trying to be better, you tried to be different?

Simply trying to out-do the next person with their idea, product, or campaign is rarely effective.

However, being different – that gets attention.

• Saturday Night Live reinvented a different variety show.
• Apple computers aimed to “be different.”
• Madonna is a terrible singer, but different.
• Zappos didn’t create new shoes, but a different experience.
• Toms Shoes created a different mission.

What makes you different?

What makes you YOU?

Be that.

Be amazing you!

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