What if, instead of trying to be better, you tried to be different?
Simply trying to out-do the next person with their idea, product, or campaign is rarely effective.
However, being different – that gets attention.
• Saturday Night Live reinvented a different variety show.
• Apple computers aimed to “be different.”
• Madonna is a terrible singer, but different.
• Zappos didn’t create new shoes, but a different experience.
• Toms Shoes created a different mission.
What makes you different?
What makes you YOU?
Be amazing you!