MARK SCHAEFER | Why you need to build your personal brand NOW #016

_Podcast-Image---Mark-Schaefer
Listen to this episode
Get my FREE e-book and learn to Network like a PRO
I'll send you my FREE ebook, Networking with Credibility and be a join my community of self-aware leaders, a safe place for people who wish to grow and challenge one another.
Powered by the Simple Podcast Press Player

Mark W. Schaefer knows about building your personal brand. He’s a globally-recognized author, speaker, educator, and business consultant who blogs at BusinessesGrow.com — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence and most recently, The Content Code: Six essential strategies to ignite your content, your marketing, and your business. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world. And has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Today we talk about understanding the future of work, how companies will be hiring less full-time employees, and why it’s critical you build your personal brand now to prepare for it.

In This Episode, You’ll Discover:

  • How curiosity and self-learning helped Mark iterate his career
  • Getting people to share and become advocates for your company
  • The formula for BADASS marketing
  • Why your personal brand is the only transferable asset you have for your career
  • Advice for building your own personal branding
  • Creating your authority
  • The future of work – contract labor will be predominant
  • The power of being prepared when speaking on a stage, moving from teacher to entertainer
  • Knowing the key to entrepreneurship, only making mistakes you can recover from
  • The dangers of entrepreneurship when don’t include wisdom, humility, and asking for help
  • The crises on digital marketing education in university education
  • and more!

Links and Resources Mentioned in This Episode:

Link to Mark’s Twitter Profile

Mark’s website: www.businessesgrow.com

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a time

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions, please shoot me a note on the “Get In Touch” page.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Thank you to our guest for joining me for such a great episode. Until next time!

About the author, Angus

Leave a Comment