Mark W. Schaefer knows about building your personal brand. He’s a globally-recognized author, speaker, educator, and business consultant who blogs at BusinessesGrow.com — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence and most recently, The Content Code: Six essential strategies to ignite your content, your marketing, and your business. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world. And has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
Viveka Von Rosen is the author of “LinkedIn Marketing: An Hour a Day”. She’s known internationally as the “LinkedIn Expert” is CEO of Linked Into Business, also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. Forbes has listed her as a top social media influencer for three years running, and she has been cited in CNN, Forbes, Mashable, Bloomberg, and Social Media Examiner, just to name a few.
We discuss how to best leverage your Linkedin account and the wisdom of asking others for help.