Innovating Business, Life, & Mindset

Instead of trying to be better, be different

Instead of trying to be better, be different

What if, instead of trying to be better, you tried to be different?

Simply trying to out-do the next person with their idea, product, or campaign is rarely effective.

However, being different – that gets attention.

• Saturday Night Live reinvented a different variety show.
• Apple computers aimed to “be different.”
• Madonna is a terrible singer, but different.
• Zappos didn’t create new shoes, but a different experience.
• Toms Shoes created a different mission.

What makes you different?

What makes you YOU?

Be that.

Be amazing you!

About the author, Angus

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